Project /

Mother nature is an important element of the Billabong brand and without it Billabong wouldn’t exist. This initiative to be more eco friendly starts internally with reducing plastic waste in the office to using eco friendly fabrics across apparel, swim and neoprene. I was asked from Billabong to create a logo that represents the Billabong initiative to be environmentally friendly. This identity will be the overarching name that all the eco initiatives will sit under throughout the brand.