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I was approached to come up with a social campaign rollout for the return of DeAndre Hopkins to the NFL. As the weeks went by in the 2022 season what better way to reintroduce himself with his own Comeback Tour. Going from state to state and stadium to stadium - I treated this social campaign as a tour with guerilla marketing around the cities and dates he and the AZ Cardinals have gone through - crossing off each game as he approached his comeback.