Stance x MLB

Project /

To properly introduce The Official Sock of Major League Baseball and Stance multi-year partnership at our Flagship store in Soho, NY it was only right to combine the two most recognizable pieces; the socks and logo. 665 pairs of Stance socks were used to bring the MLB logoman logo feature to life at the store entryway.

From Soho to SD, this piece now lives in San Diego Padres Stadium, Petco Park left field pavilion team store.

Role /

Concept
Art Direction
Design
Installation